This weekend I found that I had some free time. In the near future, I will be able to take a week off from work and hang out around the house. One of those days, I have been hoping to play a round of golf. It has been years since I played so I decided I should try to find a driving range. However, I could not find a driving range within a reasonable distance from my house. Even a call to a local country club was no help because I ended up in voicemail hell and didn’t get to speak to a real person.
Thankfully, I didn’t need the internet to solve this problem. The solution was found by accident later on this weekend when I stumbled on to a golf course in my travels. Since it was open I decided to see if they had a range and once they did I found out it was open to the public. Of course, that feature is not advertised on the internet. This is something I plan to let them know about when I visit this weekend.
In the end, this speaks to not just the quality of search available. Because I feel like search engines are pretty good at this point and their algorithms are amazingly complex. But for the average person, the real issue is lack of good content. In this case, the golf course that I was interested in had a website, but it did not say that the driving range was open to the public, I found that out only by asking.
